Psychographics are the detailed characteristics of human behavior.
For example, these can be psychological tendencies, interests, hobbies, lifestyle, etc.
For a long time, targeting individuals has been primarily driven by demographic, transactional, or behavioral data.
What is an example of psychographic data?
The Difference Between Psychographic and Demographics
A demographic relates to the structure of a population. It deals with factors like age, race, sex, and income. Psychographics deals with attitudes, interests, personality, values, opinions and lifestyle.
What are psychographic traits?
Psychographic segmentation is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. These characteristics may be observable or not.
What is a psychographic question?
The common demographic parameters are age, gender, occupation, location, and family status. Samples can be also segmented based on psychographics like activities, interests, opinions, attitudes, values, and behavior.
What are psychographic characteristics in marketing?
Psychographics are kind of like demographics. Psychographic information might be your buyer’s habits, hobbies, spending habits and values. Demographics explain “who” your buyer is, while psychographics explain “why” they buy. Demographic information includes gender, age, income, marital status – the dry facts.
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