Psychographics is a qualitative methodology used to describe consumers on psychological attributes.
Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles.
What are examples of psychographics?
Psychographics are kind of like demographics. Psychographic information might be your buyer’s habits, hobbies, spending habits and values. Demographics explain “who” your buyer is, while psychographics explain “why” they buy. Demographic information includes gender, age, income, marital status – the dry facts.8 Aug 2019
Why is psychographics important?
Psychographics Are Just as Important for Marketers as Demographics. Marketers are used to thinking and speaking in demographics, since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities among customers.11 Mar 2016
What are the psychographic characteristics of a consumer?
Consumer market characteristics can also be psychographic in nature. Psychographic characteristics of consumers include interests, activities, opinions, values and attitudes. Obviously, many magazines are geared toward a consumer’s interest.
What does the study of psychographics involve?
Marketers, researchers, and branding experts rely on “psychographics,” or the study of personality, values, and attitudes, in their quest to know their audiences better. Psychographic studies examine and classify people according to their attitudes, aspirations, and other psychological criteria.23 Jun 2017
What are psychographic questions?
Writing psychographic and demographic questions
They can give insights about the age, occupation and location of a person through simple, direct questions. Psychographic studies, however, aim to achieve a deeper level of understanding about the person’s tastes, preferences, opinions and line of thinking.16 Dec 2015
What do you mean by psychographics?
Psychographics is a qualitative methodology used to describe consumers on psychological attributes. Because this area of research focuses on activities, interests, and opinions, psychographic factors are sometimes abbreviated to ‘AIO variables’.